The story
03 / 10
How a Michigan camper
built the camping app
nobody else would make.
There is a feeling that arrives in February, when the lake has frozen out to the horizon and every trailhead is under four feet of snow. You start scrolling. You type "best camping near me" and get back a twelve column grid of banner ads, sponsored listings, and a map that takes thirty seconds to load on a good connection.
For Ben VanderVeen, who grew up camping in Michigan and now works from Portland, that was the moment that started everything. Lake Superior, the backcountry around Northern Michigan University, cold water and a lot of pine. Finding somewhere new to sleep outside was getting harder, not easier, and every tool he found was built for clicks rather than for campers.
A camping app that is actually beautiful is more useful, because you want to use it.
Ben VanderVeen, Founder
The first thing anyone notices is the design. The screen is deep forest green, nearly black. The type is enormous and unapologetically heavy. The mark is a rounded orange triangle with a single pine tree cut out of the center, a tent and a tree in one shape. The orange took a while to land: it is the color of an ember at the exact right moment in a fire, not too yellow, not too red.
The second thing is what the app refuses to do. It does not sell placement, it does not take a cut of any booking, and it will not print a number it cannot verify. Where federal availability is live, it shows how many sites are genuinely open. Where it is not, it prints a dash.